This woman was walking in the subway, but as soon as she saw this, she immediately stopped in her tracks. This is genuinely unbelievable.
An ad from a Swedish company for a Swedish shampoo Apolosophy blew everyone away, but now it was time to use that concept for something more important. Barncancer Fonden — a Swedish nonprofit that raises money to fight childhood cancer, used digital advertising to deliver an important message to people. In this video you’ll see commuters in the subway stopping in their tracks to view the new digital ad, but never anticipated a twist in the end.